datmedia helps our retail partners to integrate relevant, paid media into their digital assets. This revenue can help fund a roll-out of a digital media network and provide a stable, long-term stream of fresh over-and-above revenue.
datmedia has long-standing media relationships with a huge number of vendors in the Australian retail space and is generally recognised by them as a trusted partner when they are looking to reach Australian shoppers at the point of sale.
Our retail media model has been honed over more than a decade of partnerships with Australian retailers and their vendors. We have learned that a high-degree of coordination with key stakeholders is essential to successfully integrate vendor-funded media into our retailers’ digital networks. More than just selling the value of the media, it requires us to act as an extension of the retailers business so that we can deliver revenue via vendor-funded digital campaigns that are perfectly aligned with other activity such as catalogues, promotions and events.
A snapshot of some of our Vendor media clients: