Bendigo Bank is transforming the look of its 499 branches across Australia and improving the way it communicates with customers, through a new partnership with DAT Media.
The Bank has engaged the technology company to help it address customer feedback which has called for greater access to digital communication tools such as screens in branches.
Bendigo Bank’s Executive Retail Dennis Bice said the shift to digital signage will provide enhanced flexibility and more timely communications.
“Communicating in a digital format enables us to relay our message better to our customers,” he said.
“Digital signage is more engaging and interactive than static posters, we can now offer easy to view real-time updates, and we’ll share even more inspiring stories from the communities we partner with.
“Our customers expect information at their fingertips 24/7, our in-branch digital signage system delivers that, and features a live feed of all of foreign exchange rates so customers can easily view live rates of the more than 30 currencies we offer,” Mr Bice said.
The roll out of digital screens started in a number of the Bank’s flagship branches, and is now being rolled out nationally.
DAT Media Managing Director Andrew Becker said the company was thrilled to work with the Bank, and help it meet the digital expectations of modern consumers.
“DAT Media provide design, installation, servicing and content management services for digital signage and other digital customer engagement tools to major retailers,” he said.
“We are immensely proud to be working with Bendigo Bank as we partner with them to deliver digital signage in their branches.
“The Bank’s commitment to ensuring its content is locally adapted and relevant to customers is not often seen from networks of this type, so it’s an exciting project to work on,” Mr Becker said.
Digital signage is now in 18 Bendigo Bank branches, with a further 10 branches to receive upgrades in the first quarter of 2015.
Bendigo Bank Public Relations 03 5485 7135.
DAT Media 07 5575 7798