As Benjamin Franklin said: “If you fail to plan, you are planning to fail”. Many businesses are planning to introduce or upgrade a digital signage network as an important component of their customer engagement and marketing strategies.
A new market research report by MarketsandMarkets forecasts that digital signage is expected to almost double by 2020. This is due to the increasing demand for commercial displays and increasing investments by companies for the development of digital signage solutions.
Technology and the evolution of visual media has changed the way consumers connect with brands and make purchase decisions. So future proofing your digital signage solution has never been more important.
There are around 5 billion digital screens (give or take a few) facing consumers today. It is estimated that by 2020 that number will be closer to 30 billion screens. There has never been a better time to have a digital signage network than right now. However future proofing your digital signage solution doesn't just mean contributing to those 30 billion screens. It means carefully considering how technology, your business' objectives and the needs of your customers will change in the years to come.
Thinking further ahead than the completion of this project
A Harvard Business Review study revealed that businesses spend around 82% of their IT budget on supporting, maintaining, or upgrading legacy systems. That's insanity! You remember the definition of insanity? Doing something over and over again and expecting a different result. Imagine the outcomes if those businesses flipped it and spent 80% of their IT budget on innovation and long term results. With that in mind here are four important things to consider when planning your new digital signage network:
This is no time to bury your head in the sand and hope that The Cloud will go away. As businesses migrate their data, content and operating systems to Cloud-based technology, digital signage and how you manage your devices and content has to be part of the conversation. Then, how secure, compatible and user friendly will the cloud-based solution you choose will be?
It's unlikely that a comprehensive digital signage network will be assigned to and managed by a single individual. To yield the results required to demonstrate a successful return on investment there will be multiple stakeholders involved. The IT department, marketing, operations and of course sales. Not only does the system need to serve everyone's objectives, it needs to be easy to use and manage remotely for multiple users. When you think about it, it really does make sense to have a single operating system to deploy the network, control the devices and manage the content.
Some of the barriers preventing businesses from investing in digital signage is a lack of compatibility with legacy systems, unreliable technology and fear of their audience being exposed to 'The Blue Screen of Death'. Your digital signage solution needs to be fast, secure, reliable and easy to reset, reboot or update as required. Your team needs to be able to focus on their objectives, not dealing with system errors and problems. Technology is as much about efficiency as it is about progress.
We can't ignore the elephant in the room. This project doesn't just have to come in within budget, it needs to be economically scaleable and cost effective long term. Many of the options you may be considering have limited scale and will get more expensive as the network expands and requires updating. Future proofing your digital signage solution also means considering how you can make an investment that will save the business money years after the initial rollout of this project.
Considering the best options
OK, so before deciding on a digital signage network you'll need to consider a solution which is cloud-based, reliable, simple to use and manage, and of course affordable. AOPEN & Google have recently partnered to introduce a new industry standard in digital signage technology, device deployment and content management. Google's Chrome OS is a simple, secure and reliable cloud-based platform for web applications and digital signage management. AOPEN have developed the robust commercial Chromebox media player which operates on Chrome OS in challenging retail conditions. Together they offer an affordable solution for businesses to manage their devices and content regardless of scale.
Ticking all the boxes? Does this sound like something that your business should learn more about before investing in future proofing your digital signage solution? If so, please CLICK HERE with any questions or for some further details about how you can innovate your business and save thousands in unnecessary expenses. We are here to help and we specialise in helping retailers and their brands connect with the modern day consumer. We are looking forward to hearing from you soon. Thanks for reading and sharing.