Digital Signage just got smarter thanks to DAT Media and Google

April 5, 2016

QLD based digital signage provider DAT Media partners up with Google's new Chrome platform


Queensland-based digital signage provider, DAT Media, is rolling out a new  update to their existing flexible, easy to customise and affordable signage offering.  With this refresh, DAT Media’s content management software, Laqorr, now seamlessly integrates with Google’s new Chrome digital signage platform. DAT Media’s wealth of experience in the signage industry coupled with technology powerhouse Google, sees a partnership and customer solution set to deliver a disruptive approach to a previously fragmented market.


“Digital transformation is at the forefront of every CIO’s agenda and this partnership removes a lot of previous complexity and cost that existed in the market.   DAT Media’s expertise in creating, running and delivering highly customisable digital signage networks make them an ideal choice for companies looking for an all-inclusive signage solution.” said Neal French, Google’s [Chrome & Android Platform Lead  - Asia Pacific].


Laqorr is a cloud-based CMS that allows users to easily manage a diverse digital signage network while the Google platform enables a simple and secure platform to allow companies to scale with ease.  With the Laqorr CMS now available as an app, IT Managers can provide their marketing department with a simple and efficient tool to manage their signage needs via a secure web portal, whilst managing the devices as part of the existing infrastructure.  The cost and resource savings will be realised almost immediately.


DAT Media Managing Director Andrew Becker said, “The Google Chrome platform is a significant development in the digital signage space. We are adding a number of features to our CMS platform as a result. Plus the collaborative working relationship with Google has been fantastic which will enable the development and distribution process to happen more quickly, both locally and abroad”.


Other Laqorr features include the ability to handle multiple file types making it easy to upload and schedule content; powerful scheduling capabilities which allow users to set and forget playlists; user defined roles and permissions; detailed dashboard controls that provide full visibility of the network status; and the ability to easily generate reports on a number of variables for valuable insights and network management.


As there is no limit to the number of screens or locations you can connect, the Laqorr CMS is a great choice for your digital signage needs. For more information contact DAT Media.

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