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Content might be king, but content management is the Queen

May 3, 2016

In a typical digital signage solution there are three main components:

  • A digital display screen, kiosk, or video wall

  • The media player(s) hosting the media and telling the screens what to play

  • The CMS which is a dashboard to manage the content across a network and program each media player accordingly

Early digital signage systems played the content from a DVD at a site and player level and many operators still use a similar system by updating the content with a USB device. This method is time-consuming and labour intensive, not to mention counterproductive. By importing and managing the content through a CMS brands have the ability to manage complex networks of screens and media players to ensure that each screen is displaying just the right content at the perfect time. A simple, yet powerful digital signage CMS also improves productivity by enabling users to pre-schedule content and programs for up-to (and even beyond) a year in advance while still having flexible capabilities to add files and run real-time marketing campaigns on the fly.

 

DAT Media’s proprietary content management system Laqorr is specifically designed to turn complex content distribution challenges into simple, easy-to-achieve outcomes. Using Laqorr is actually as easy as 1, 2, 3.

 

 

Laqorr (pronounced la-core) is a cloud-based CMS that allows you to easily manage diverse and complex digital signage networks via your secure web-portal. Multiple users can manage content and all devices from a remote dashboard to streamline marketing communications, increase productivity and significantly improve operational efficiency. While delivering complex scheduling outcomes Laqorr is easy content management for digital signage. For a live CMS demonstration for your business please contact DAT Media to arrange a convenient time for our content services team to visit your office.

 

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