Digital signage helps Foxtel reimagine corporate communications

April 30, 2018

FOXTEL is the dominant player in Australia’s on-demand television service with over 2,800 employees in Melbourne, Sydney and the Gold Coast. To reach staff in three geographically separate campuses, especially those who miss information via email and other corporate channels, Foxtel elected to distribute communications via ceiling-mounted TVs, located in the main lobbies of its four offices. 


There were challenges. The existing software was finicky, slides were low-resolution and it took half a day of manpower each week to update the screens via USB. “We had a number of TVs sitting idle,” says Jo Gates, Foxtel Internal Communications Manager. “It was not an effective communications channel.”


The company needed to upgrade their strategy. They chose to leverage the scheduling capacity of DAT Media’s Laqorr content management system and the resilience of Chrome Enterprise OS. Foxtel selected DAT Media to create a digital signage network from its internal displays and bring corporate communications to life.


Running Laqorr on Chromebit media players allows staff to easily curate playlists of content and messages, tailor the content for specific locations across three sites and monitor the state of hardware. “For us to check each Chromebit manually would be laborious to manage, whereas with Laqorr we can see online how each device is running and manage any issues,” says Gates. Now Foxtel members simply log into Laqorr to update communications, saving half a day each week that used to be spent manually managing the old system.


Because of the ease of use of the Laqorr-Google system, partners and employees are supplying more content to be shared with other employees. Communications managers also can monitor employee engagement and the potential reach of each screen, and shift Chromebits to areas with higher foot traffic to maximise impact. “Having this technology has strengthened our relationship with our channel partners because they can see what we can do,” says Gates.




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