It’s a crowded market out there. Whether you’re searching online or looking offline, hundreds of brands are jostling for your attention. So when you’re one of those brands trying to get a customer’s attention, how do you stand out from the crowd? User generated content.
Digital signage content has got to be relatable, and one of the best ways to achieve that is with user generated content. One of our customers does exactly that on a signature screen in their branches that displays content from their Instagram channel and mixes in customer content as well. More than just being a showcase for your products, which it does very effectively, these UGC displays build trust between your brand and your customer. They boost product authenticity and leverage brand advocacy to increase conversions and sales. Why? Because 9 out of 10 people place greater trust in user generated content.
An excellent way to bring online into the offline world is by re-posting your reviews (the good ones, of course). Customers like what you do, so share their positive feedback as a means to influence new customers. There are a number of ways to capture the review and run it on your digital signage, so use their brand advocacy to enforce the faith you’ve already built. Again, people place greater trust in user generated content.
Digital signage is purpose built for integrating the online and offline experience so that the customer journey becomes a seamless one. We spend more and more time online researching products before we commit to purchase, whether that’s through ecommerce or in a physical store. 82% of us do this. Customers spend a lot of time engaging with your social media platforms prior to purchase, so it makes sense to bring that experience into the store. That might be on digital signage, it might be with touch-screen kiosks, it might be both.
The cross-channel benefits are obvious. You can grow your social audience which leads to greater brand awareness and ultimately to increased product sales. You can also promote your products on two channels at the same time, saving money and time spent on content creation. Plus it’s a natural feed for user generated content - reviews and the like - which builds trust and helps your brand stand out from the crowd.