We’ve spoken many times about the power of digital signage to reach customers and staff when it matters most. Targeted, impactful, timely. There’s a lot you can do with cloud-based technology. We’ve also talked about digital signage being an incredibly handy tool for communicating with people in a safe, hygienic way.
Now add a QR code to your messaging mix.
When scanned by anyone with a smartphone, it takes them directly to a digital experience of your choosing. It might be a safety or hygiene message they need to read. Perhaps you want them to see a brand or promotional campaign, or present them with a contactless payment option. You might simply want to thank customers for being a part of your experience. There’s no end to what you can do or say with a QR code.
Significantly, this type of friction-free communication helps ease the concerns of wary customers. It’s viewed as a cleaner, safer experience. They don’t have to get close to anyone, they don’t have to touch anything (apart from their own phone of course).
According to a recent US study - The Coronavirus Response Survey - 61% of consumers have discovered new ways to shop, while a whopping 70% say the pandemic has changed their shopping habits for good.
Clearly your digital signage campaigns need to adjust to this change in attitude. They need to be more agile and engage mindfully with how consumers now use cloud-based technology like digital displays, touch screens and their phones.
Add a QR code to your digital signage, and see the difference.